Digital signage educates, informs, entertains, sells and possesses the power to influence

Digital signage educates, informs, entertains, sells and possesses the power to influence Article: Waking up to the Potential of Digital Signage

It grabs attention in a way that no other medium can, with vibrant still and moving images in any quality, including high definition.

In recent years, several factors, including the availability of high-speed Internet, plasma screens and LCD panels and new compression formats have combined to make digital signage an affordable display model which has contributed to its widespread adoption.

John Halksworth, Senior Product Manager at Adder speaks to Asia Pacific Broadcasting about digital signage and why he believes that digital signage and broadcasting are inevitably becoming more closely intertwined. Read the full article on page 30 here.